Continuing our success with the “brushstrokes” series in Bhubaneshwar, we presented the second edition of the series to the "orange " city of India - Nagpur.
We are grateful to our partners Standard Chartered Bank for partnering this event as main sponsors and Audi Nagpur for participating as venue partners allowing us to create a gallery in their state of art premises - the Audi showroom at Nagpur. We also thank Radio Mirchi for their support as Radio partners. We alongwith our partners have been able to showcase more than 100 pieces quality art by 57 artists from around the country.
Mr Kumar Kale , Chairman, Jaika Motors
The exhibition was inaugurated by Mr Kumar Kale , Chairman Jaika Motors in the presence of our guest of honour Mr Neeraj Tripathy, Branch Head, SCB, Nagpur, art lovers and our guests from the media.
The exhibition was held on the first and the 1st and 2nd floor of the 7000 sq feet Audi showroom and showcased more than 100 pieces of art by artists from around the country.
Mr Neeraj Tripathy, Branch Head, SCB, Nagpur
Well spread outdoor media campaign
The marketing campaign for the exhibition was led by an outdoor media campaign of 7 hoardings at strategic spots around the city. This was in a bullet plan in association with our outdoor partner "KK advertising". The spots were identified based on the demography of the location.
The hoardings were put up between 5 - 7 days before the event. The hoardings were followed up by invitation campaigns into the residential complexes in the given locations.
Increased footfall through innovative marketing techniques
RJs speak about the event. Radio partner - "Radio Mirchi"
The success to the event is on its footfall. To ensure the same, the outdoor media campaign and the invitation blitz is followed up by a spurt of innovative media activities.
We initiated a radio campaign for the first time through our radio partners "Radio Mirchi". This was backed by a consistent SMS campaign and a voice marketing activity.
The icing to the media campaigns was online marketing through the colourentice.com and Audi Nagpur facebook pages.
This ensured a footfall of about 600 art lovers in 3 days - highest ever visitors to the Audi showroom since inception.
Social media marketing, through facebook - the invite had been viewed by 3500 people
Media coverage - pre & post event
The event got ample media coverage from all leading newspapers such as Hitavada, Lokmat, Dainik Bhasker, Nav Bharath and Nagpur today with pre show advertorials and coverage.
Really impressive and presentable collection. Beautiful experience and nice collection - a first in Nagpur
Dr K S Kale, Art lover,
Chairman, Jiaika Group
Very good and unique collection
Mr N Pravin,
CEO & Director, NCSCI, Nagpur
Very impressive. Excellent opportunity for us to view quality art in Nagpur. It was a pleasure to be here
Mr Sadanand Kerhe
District Deputy Collector, Nagpur
Nice affordable art and good effort of the organisers. Its a novel idea to create a platform for artists.
Dr KS Kadu, Art lover